Endowus is an award-winning independent fee-only wealth & fund platform. Licensed in Singapore (MAS 101051) and Hong Kong (SFC BQR225), Endowus is the first digital advisor in the region to span private wealth and public pension (CPF & SRS in Singapore). We proudly serve as a fund investment platform and fiduciary advisor to over 250,000 individuals, family offices, charities, endowments, and institutions.
Today, we work with 80+ global leading asset managers across major asset classes – public markets, private markets, hedge funds and alternatives – and make it our job to assess and access their Best-in-Class funds, and advise clients on how to invest in these funds to reach their goals.
Our mission is clear: help people invest better so they can live easier today, and better tomorrow.
The team has deep domain knowledge in finance and technology, bringing together decades of experience from various banks and tech companies. We treasure our diversity in background and experience, and we look for people who share these beliefs in our mission.
About this role, responsibilities & ownership
Do you thrive in high-growth environments? Are you excited about helping shape the future of investing? Are you passionate about building strategic partnerships and bringing innovative products to market– to build a marketing-leading brand? If your answer to these questions is yes, Endowus wants you on our team.
As the Brand Marketing Manager, reporting to the Head of Brand, you’ll play a pivotal role in shaping and executing marketing campaigns and partnerships that establish Endowus as the market leader in digital wealth management in Singapore and Hong Kong. You’ll be at the forefront of building brand relevance and differentiation that leads to increased penetration and loyalty— all through shaping and influencing product campaigns, events, content, strategic partnerships and many other touchpoints.
This is a full-time maternity cover role based in Singapore, with a contract duration of 7 months. It requires strong cross-functional collaboration with internal teams and external partners, including those based in other markets.
What You’ll Own and Drive
- Build Integrated Product Marketing Campaigns – Own and orchestrate multi-channel marketing initiatives across paid, owned, and earned media to build awareness for Endowus and drive adoption of Endowus’ investment solutions— doing this in collaboration with multifunctional teams like Content, Performance Marketing, and Creative teams.
- Drive Partner Marketing & Co-Branded Campaigns – Collaborate with fund managers to create and execute co-marketing initiatives that bring mutual value, amplify awareness of their solutions on our platform, and build brand trust.
- Spearhead Flagship Events & Thought Leadership Platforms – Support the end-to-end planning and execution of Endowus’ marquee events such as the Endowus Wealth Summit and Symposium, as well as thought leadership platforms such as webinars—from concept building to content development to sponsorship acquisition and on-ground delivery.
- Develop and Manage Strategic Partner Relationships – Build and maintain strong marketing relationships with key fund manager partners—ensuring alignment on marketing goals, exploring joint opportunities, and driving long-term collaboration that enhances Endowus’ investment offerings and brand equity.
- Ensure Brand Excellence, Optimise for Performance – Uphold brand consistency and creative quality across all touchpoints, while collaborating closely with performance marketing and growth marketing teams to continually optimise ROI.
What You Bring To The Table
- Experience– A bachelor’s degree, with at least 5 years of experience in brand marketing or product marketing, ideally in tech or financial services.
- Expertise– Proven ability to build and execute product GTM plans and integrated campaigns that distill sophisticated products into clear, consumer-relevant benefits and drive measurable results and competitive advantage.
- Event & Partnership Leadership– Strong track record of planning and managing large-scale events and developing impactful partnerships with external stakeholders, ideally fund managers.
- Consumer-First Mindset – Always obsessed with data, consumers and immersed in shifting consumer behaviours, intimately understanding current needs and curious about future expectations.
- Strategic Thinking & Creativity – You balance data-driven decision-making with bold creativity to build a brand that stands out.
- Strong Digital Know-How – You’re well-versed in Google, Meta, LinkedIn, YouTube, and other digital marketing platforms.
- Ownership & Agility – You’re proactive, resourceful, and comfortable working across cross-functional and remote teams in a fast-paced environment. You also have excellent written and verbal communication skills.
- Passion for Investing & WealthTech – You have a keen interest in personal finance and investing, and you’re excited to make a real difference in how people grow their wealth.
Our Investors, recognition, licensing
Founded in 2017, Endowus has raised a total of over U$110 million in funding from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, OSK Ventures, Z Venture Capital, and ACF - a joint venture between JLIN LLC and The Wells Investments. Endowus also has some of the largest billionaire family offices in Asia, as well as the founders and employees of Endowus.
Endowus continues to push the boundaries on innovation and democratising access, as it partners with 80+ global fund managers across public markets, private markets, hedge funds and alternatives to provide world-class solutions to its clients at a fair and transparent cost, delivered through Endowus’ fee-only business model. Endowus Private Wealth clients have access to a comprehensive range of expertly curated strategies in private markets and alternatives from firms such as EQT, Carlyle, Partners Group, KKR, Ares, Brookfield Oaktree, HarbourVest Partners, Millennium, Point72, Balyasny, Brevan Howard, Bridgewater, Schonfeld, Hudson Bay, LMR, AQR and more.
Endowus’ leadership and growth have been recognised by the industry and it has attained numerous awards including recognition on the inaugural Fortune FinTech Innovators Asia 2024 list, as the leading WealthTech provider amongst 60 brands across the region transforming finance. Other accolades include Singapore’s Best Digital Wealth Management (Asia Asset Management’s Best of the Best Awards 2024), Singapore’s Best Digital Upgrade for enhancements made on the Endowus app (The Asset Triple A Digital Awards 2024), Singapore’s Best Digital Wealth Management Experience (The Asset Triple A Digital Awards 2023), and Best Wealthtech Solution 2023 (Asian Private Banker 9th Technology Awards). Endowus is also among the firms named in the World Economic Forum’s Technology Pioneers 2023, LinkedIn Top Start-ups 2024 and Forbes’ “100 to Watch” list for 2022.
The Endowus Group comprises Endowus' licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi-family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$7 billion, it is one of the largest independent wealth managers in Asia. From a combination of providing 100% trailer fee rebates as direct cashback to clients, and fund fee savings from access to institutional share classes and exclusive funds, Endowus is estimated to help its clients save more than US$50 million in fees per year.