Product Marketing Manager at Kasagi Labo

About the Role

We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.

Primary Responsibilities

Product Marketing Planning & Execution

• Develop and execute comprehensive go-to-market plans for platform features and updates
• Create compelling value propositions and messaging frameworks that resonate with anime fans globally
• Lead product positioning and narrative development across all marketing channels
• Design and manage product launch campaigns, including timeline, deliverables, and success metrics

Market & User Research

• Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns
• Monitor competitive landscape and identify market opportunities
• Gather and analyze user feedback to inform product positioning and marketing strategies
• Create and maintain detailed user personas and journey maps

Growth & User Acquisition

• Develop and optimize user acquisition strategies across multiple channels
• Partner with digital marketing teams to create effective paid and organic campaigns
• Identify and pursue strategic partnerships within the anime and entertainment ecosystem
• Set and track key performance indicators (KPIs) for user growth and engagement

Content & Community

• Work with community and content managers to build and nurture fan relationships
• Obtain user and sentiment data from product and community teams and come up with engagement strategies for different user segments
• Design and develop influencer outreach/engagement programs within the anime community

Cross-functional Collaboration

• Work closely with product teams to ensure marketing alignment with product roadmap
• Partner with UX/UI teams to optimize user onboarding and engagement
• Collaborate with data analytics team to measure and optimize marketing initiatives
• Coordinate with regional teams to ensure cultural relevance and local market fit

Required Qualifications

• 5+ years of product marketing experience, preferably in mobile apps or entertainment platforms
• Track record in launching and scaling consumer products
• Strong understanding of anime culture and fan communities
• Experience with mobile app marketing and ASO/SEO strategies
• Data-driven approach to marketing with strong analytical skills
• Excellence in storytelling and content strategy
• Project management experience with cross-functional teams

Preferred Qualifications

• Experience in gaming, entertainment, or fan engagement platforms
• Knowledge of Japanese pop culture and anime industry trends
• International or regional marketing experience
• Understanding of community building and social media engagement
• Experience with A/B testing and user behavior analytics
• Familiarity with mobile app metrics and analytics tools

Personal Attributes & Work Style

• Genuine passion for anime, manga, and pop culture demonstrated through personal involvement or knowledge
• Strong independent work ethic with ability to self-direct and take initiative
• Natural problem-solver who thrives on finding creative solutions to complex challenges
• Excellence in work prioritisation, time management and ability to handle multiple projects simultaneously
• Proactive mindset with capacity to identify and act on opportunities without guidance
• Outstanding communication facilitator who can bridge gaps between technical, creative, and business teams
• Demonstrated ability to build consensus and drive collaboration across diverse departments
• Self-motivated learner who stays current with mobile marketing trends and anime industry developments
• Adaptable and resilient in fast-paced, evolving environments
• Strong emotional intelligence and cultural sensitivity
• Natural curiosity and enthusiasm for understanding user behaviour and community dynamics

Skills & Technical Abilities

• Strategic thinking with strong execution capabilities
• Excellent written and verbal communication skills
• Creative/Resourceful problem-solving abilities
• Strong data analysis and interpretation skills
• Ability to work and prioritise well in a fast-paced, iterative environment
• Good stakeholder management abilities

Impact Measurement

Success in this role will be measured by:

• User acquisition and retention metrics
• Platform engagement rates
• Marketing campaign performance
• Community growth and health metrics
• Product launch effectiveness
• Market share and competitive positioning
• [Where appropriate] Revenue contribution from marketing initiatives
• Cross-team collaboration effectiveness
• Initiative in identifying and executing new growth opportunities through best practice and innovative marketing campaigns
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Why Us?

• Drive go-to-market planning and execution for a well-funded, innovative anime fan platform from the ground up
• Work directly with top executives and our Japan-based anime studio to create unique, platform-exclusive content and campaigns
• Own projects and campaigns in a fast-paced, creative environment with significant growth potential
• Influence the anime social media landscape and engage millions of fans worldwide
• Opportunity to shape the future of anime fan engagement and community building

Compensation

• Cash + ESOP
• Cash compensation of SGD5,000 - SGD7,500
• Ready to launch the new nexus for anime fandom and analytics? Join our well-funded team and spearhead the social media presence for the next big thing in anime social networking!